Logo Design | Transform Design Group

Logo Design: Questions to Ask the Client Before Designing

Posted on Posted in Logo Design

When taking on a logo design project, before jumping straight into the design process, there are some questions that every graphic designer should ask their client. These questions will help you get clear on the client’s vision and expectations, which will benefit you in the long run. Honing in on the client’s vision can reduce the amount of time you spend creating a logo because you will have a better idea of what exactly the client is looking for. Setting expectations is extremely important when dealing with clients in order to keepĀ a good connection and understanding between client and designer.


Logo Design Questions

Here is a list of logo design questions to ask your client before beginning the process.

  • What is the name of your company?
  • Do you have a tagline? Do you want to include the tagline in the logo?
  • Briefly describe what your company does?
  • Who is your primary target audience?
  • What is the age group of your target audience?
  • Do you have a current logo? If so, what do you like and dislike about it?
  • Do you have any specific imagery in mind for your logo?
  • Do you have any color preferences or existing brand colors?
  • What adjectives should best describe your logo? (ex: youthful, playful, modern, professional, friendly, corporate, etc.)
  • What feeling or message do you want your logo to convey to those who view it?
  • Where will your logo primarily be used? (web, print)
  • Any additional details or comments?
  • Feel free to provide any links or images of existing logos that you find appealing.
  • Do you have a deadline that the logo needs to be completed by?


Have any other advice about starting a logo design? Let us know in the comments below!